Artificial Lap Lambert Academic Publishing Artificial Intelligence in Commerce Paperback

Artificial Intelligence in Commerce: Emerging Trends and Business Applications introduces postgraduate commerce students to the role of artificial intelligence in modern business. The book explains AI concepts and their practical applications in customer relationship management, retail, e-commerce, marketing, supply chain management, financial services, fintech, and human resource management. It also examines AI governance, ethics, data privacy, responsible AI adoption, and emerging technologies such as generative AI. With a strong focus on business decision-making and real-world applications, the book combines global perspectives with Indian business examples to help students understand how AI is transforming commerce and preparing organizations for the future.