Behavioral Lap Lambert Academic Publishing Behavioral Finance Decoded Paperback

The book explores how cognitive and emotional biases affect investment decisions among retail investors in the Hyderabad-Karnataka region. It highlights a surge in retail participation driven by financial literacy, economic reforms, and digitalization. However, biases such as overconfidence, loss aversion, anchoring, and herding often lead to suboptimal decisions. Given the region's unique socio-economic and cultural backdrop, these biases manifest differently and warrant specific investigation. The research aims to analyze how demographic and economic factors influence risk tolerance, time horizon, and diversification. It proposes tailored strategies to mitigate bias, enhance financial decision-making, and foster regional economic well-being.