Bloomsbury Academic Méthodes quantitatives essentielles : pour le commerce, la gestion et la finance Broché

Introducing students to quantitative techniques from the level of basic maths, this clear, concise and accessible textbook is ideal for student cohorts of mixed maths abilities on business statistics modules, who require industry-focused examples.

Statistical skills are essential for analysing data and ensuring optimal business operation and efficiency. In this clear and concise textbook, Les Oakshott and Kathy Kotiadis guide students through key quantitative techniques, from basic maths and statistics through to advanced topics such as hypothesis testing and linear programming.

Grounded in the everyday realities of business, this textbook introduces each chapter with an engaging case study to highlight how organisations operationalise these techniques, ranging from the growth of China’s economy and a Covid-19 infection survey to goal scoring at Euro 2024 and the effect of global warming on the occurrence of salmonella in Singapore.

New to this edition:
-Links the UN Sustainable Development Goals to quantitative techniques
-Greater emphasis on Excel to enable seamless transition to blended learning approaches
-Walk-through videos of key processes hosted on the companion website

This is the essential textbook for delivering quantitative methods and business statistics modules to students of mixed maths abilities across undergraduate and postgraduate levels.

Accompanying online resources for this title can be found at bloomsbury.pub/essential-quantitative-methods-8e. These resources are designed to support teaching and learning at no extra cost.