Le coup de poing du underdog : comment boxer hors de sa catégorie de poids - un guide pour les petites agences

This book and the accompanying training modules (sold separately) are designed to help smaller advertising agencies complete in pitches against the biggest agencies. It teaches you how to find your "only story" which is the real reason one agency wins and another loses. The book gives a detailed strategy that will help you become better at pitching and winning new clients of all sizes. After reading this book, you'll have the tools you need to improve your processes for preparing, delivering and ultimately winning more pitches.

More broadly, this book teaches how to make sure you don't lose sight of what makes you unique. Your "only story" (the story that only you can tell) is how you'll make the human connection with your audience. The connection that will draw them in, and allow them to feel your story instead of simply sitting back and listening to you tell it.

For information on purchasing the training modules, please contact the author.