SMA GMD (Global Multi-Domestic Company): Designing The Genetic Code of Companies for the Next Economy. Paperback

SMA GMD(c): SMA Global Multi-Domestic Model(c) is a practical business book for leaders, owners, consultants, students, and organisations preparing for the next economy. Dr Samir M. Attia challenges the old belief that one global model can work everywhere and introduces a fresh way to build companies that can stay strong, flexible, and relevant across different markets.The book explains why many traditional management theories fail in real life. It looks at culture, leadership, strategy, local markets, KPIs, governance, AI, and organisational change in a clear and direct way. At its centre is the SMA GMD(c) Dynamic Model, a system built on one core idea: standardise what protects the promise, and localise what increases value.Written from nearly five decades of global business experience, this book offers a thoughtful guide for anyone who wants to design future-ready organisations that can adapt under pressure without losing their identity.