The Cognella, Inc. The Business of Live Concert Touring Paperback

The Business of Live Concert Touring: From the Artist to the Fans presents a detailed exploration of live concert tours and their components, such as the impact of the COVID-19 pandemic, the key role live representatives play, the legal aspects of touring, and concert promotion and marketing strategies. It outlines the progression of a tour from conception to execution.Structured to illustrate the lifecycle of a concert tour, this textbook is designed to serve as a practical study of the business of live concert touring, with specific focus on touring artists, their live industry team players, the road crew, concert buyers, and the venues.Ideal for undergraduate and graduate programs in music business, music industry management, touring, and live event management, along with live entertainment related courses including artist management, venue management, tour management, concert promotions, talent and booking agency, and independent artist development, The Business of Live Concert Touring serves as an informative guide, offering essential knowledge for students and those aspiring to enter the touring sector. This textbook delivers core insights into ensuring the viability and success of live music performances in the modern commercial landscape.